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Backlinks to eBay pages do not influence Google’s understanding of the individual retailer, but rather of eBay itself. Link building is a domain-specific endeavor. eBay businesses, then, are all equally limited to eBay’s own sitewide link equity and content relevance and are not able to influence this relationship in any significant way through strategic inbound linking to their own store pages. In this context, it is essential to understand that link building is a domain-specific endeavor.īacklinks, including those that point to eBay store and listing pages, do not influence Google’s understanding of the individual retailer, but rather of eBay itself. The quality of its inbound links provides an insight into eBay’s overall perceived authority (sometimes referred to as “link equity”), as well as the relevance of the site’s content in the eyes of Google. SEO fundamentals controlled by eBay Link buildingĪccording to a recent Semrush study we conducted, eBay’s backlinks continue to climb - now at a staggering 10 billion.Īs a general rule, a website’s Google search rankings are directly affected by the links that point to it. We will begin our examination with those aspects sellers largely cannot influence. In order to understand how the process of optimizing for eBay’s search engine, Cassini, differs from optimizing for Google, we will need to take a deep dive into the characteristics of eBay search engine optimization itself. Although entity extraction and structured data-driven listing schema are now fully-integrated components of eBay search, basic on-page keywords and even meta tag optimization also continue to be essential elements of SEO on eBay. Several of the techniques essential to effective eBay SEO would be considered outdated by the general search community.Īlthough entity extraction and structured data-driven listing schema are now fully-integrated components of eBay search, basic on-page keywords and even meta tag optimization also continue to be essential elements of SEO on eBay. Google SEO, we will take an opportunity to analyze several key features of classic search engine optimization and contrast them to the practice of SEO on eBay. You may be subject to the application of fees and recovery of our expenses in policy monitoring and enforcement.In this discussion of eBay SEO vs. You may also forfeit special account status and any discounts. All of your listings may be removed, displayed lower or not shown in search results, without refunding any or all applicable fees. We may limit, restrict, or suspend you from buying, selling, or using site features. If you don't, you may be subject to a range of actions.
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We continually review links on the site and reserve the right to block any link considered unsafe for our members. We don't allow links to non-eBay sites where other items are offered for sale. Links that point to a third-party website, such as image hosting and auction template sites, are also allowed. This can include links to additional images, technical specifications, manufacturer warranties, and other information that can help buyers make an informed buying decision. Links should only be used when that information can't be included in the listing itself. In general, when listing items on eBay, you can include links that are solely intended to provide additional details about the items.